Corporate Video: Working with a Videographer Video Series - Wylie.Video

TRANSCRIPT:

This video kicks off a new video series aimed at helping business owners and marketing and corporate communications professionals learn about partnering with a videographer to accomplish your goals. (Music)

Hi, I'm Eric Wylie, the owner and sole operator of Wylie.Video, a business focused on corporate and business video production. People who do the work I do go by different names, videographer, videoproducer, videoproduction company, or director of photography. We exist to help others tell their stories.

You are the expert about your business. You have ideas about what you want to communicate with your customers, potential customers and employees, but you don't have a videoperson on staff, and while you may have some video production experience, it's not your core skill set, and you likely don't have the time it takes to create a high-quality production and manage all of your usual tasks.

You need to partner with a professional, a videoproduction specialist, who has all of the skills and equipment necessary for a successful production. In this series, I'm going to share my years of experience to help you achieve your video goals.

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So, why listen to me? Well, I've been involved in videoproduction since I was a kid. I tell people that I grew up in a TV station. My dad was a TV news anchor in central Iowa during the 60s, 70s, and 80s, and in that last decade, I tagged along with my dad whenever he relented to my begging to take me along to the TV station. In high school, I was the AV nerd directing live and taped student-created shows in our school studio and working for the local city government cable TV channel.

After earning a degree in mass communications, my early work included some short stints as a radio DJ and working in broadcast television as a commercial and creative services producer.

Then, I moved into corporate video, corporate communications, and corporate communications management.

I've been self-employed for about 20 years, and for the last 13 years, I've been focused on my first love in communications, videoproduction, for businesses.

A large share of that experience has been working with manufacturing companies, but I work with all types of businesses. I create employee training and safety videos, executive messaging, HR news and training, internal project updates, external marketing and customer testimonials, podcasts, customer training programs, employee recruitment and retention videos, and meeting and event live streaming.

And throughout my entire career, I've been doing voiceover work for my clients and several production companies and businesses.

So, here we are today, starting this video series. Why?

I simply feel motivated to share what I've learned. I've been where you are as a communications and marketing person, and I own a business.

I've spent years now using those insights to partner with several large and small businesses to help them produce effective videos. I want to help you feel more confident and prepared for when you need to partner with a video professional.

I have three goals when working with my clients. First, work to become a partner. I want to learn about you, your business, your employees, and your customers. That background informs the decisions that I'll be making to help steer you in the right direction as far as style, approach, and content of the productions we'll make together. So, be prepared to start a relationship with your videographer by taking some time to get to know each other.

Secondly, I want to ensure that the videos we're partnering on are doing something positive to support your business. That's the whole point, right? Not just to make something that looks and sounds good, or because one of your competitors did it, but accomplishes something.

Increase sales. Keep employees safe. Let employees know that their leaders appreciate them.

Share knowledge from your executives that positions your business as a leader in your industry. And educate customers on using and maintaining your products.

Finally, we need to ensure that your videos are viewed. Now, most of you are online and social media content pros, or have one on your team or contracted for that work. But when needed, I can provide some tips for sharing and promoting your videos online, and get your video files to you in the formats that are needed.

In this series, we're going to talk more about the many different types of videos that can support your business. How much it costs to produce a video. How to choose a video production partner. How to plan for your video production, including how to prepare your leaders and employees who may be speaking or appearing on camera. And many more topics I've already got sketched out. We'll talk about the current state of AI, and when it is and isn't appropriate for production. Script writing, copyright laws, talent release forms, video editing. I have a lot I'd like to share.

I hope that this becomes a series that you'll find useful, and I look forward to sharing more and responding to your comments and questions.

In the first topic video, which is available right now, we'll talk about the many different types of video productions that can be used to support your business.

Please like and share this video, and subscribe to my YouTube channel. Be sure to turn on notifications when you subscribe so that you know when the next video is available. And please add your comments and questions to the discussion wherever you see this video posted.

Thanks for watching. We'll see you next time.

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